It is never easy to venture into an entrepreneurial journey. Out of the various challenges startups need to face, getting more clients on board is definitely among the most pressing challenge. From getting the first client on board to getting repeat clients and reaching out to new clients, entrepreneurs truly need to be inventive and creative in their approach to get things going smoothly.
If you, too, have just ventured into embroidery you have come to the right page. Below, we will be looking at some of the best marketing approaches that can help you spread the name of your business and keep attracting clients. So, without wasting any time, let’s get started with our 12 ways to get more clients for your embroidery business;
- Get on Social Media: If you’re not already on social media, now is the time to start! Platforms like Instagram, Facebook, and Pinterest are perfect for showcasing your embroidery work and connecting with potential clients. Plus, with the visual nature of embroidery, you’ll have no shortage of beautiful content to share. Don’t be afraid to show off your personality and tell the story of your business on social media – people love to feel like they’re getting to know the person behind the craft.
- Connect with Niches and Fandoms: Do you have a particular interest or hobby that you’re passionate about? Consider using that to your advantage in your embroidery business. By targeting niche communities or fandoms, you can attract a dedicated group of potential clients who are just as enthusiastic about your interests as you are. For example, if you’re a fan of a particular TV show or book series, create custom embroidered pieces that are related to that fandom and share them on social media and in relevant online groups or forums. You never know who might be interested in a Game of Thrones-themed patch or a Harry Potter-inspired tote bag!
- Stream on Twitch: If you’re comfortable being in front of the camera, consider streaming your embroidery work on platforms like Twitch. Not only is it a great way to showcase your skills and interact with viewers in real time, but it can also be a source of supplemental income. All you need is a camera and a stable internet connection, and you can turn your love of embroidery into a full-fledged Livestreaming career.
- Work with Influencers: Instagram influencers have a large and dedicated following, and many of them are willing to promote products or services that align with their interests or values. If you can find an influencer in a related niche (such as fashion or handcrafting) who is willing to showcase your work to their followers, it can be a great way to reach a wider audience and potentially attract new clients. Plus, it’s a win-win – you get exposure to their followers, and they get a fee or a free sample of your work.
- Tell Your Friends: Don’t underestimate the power of word-of-mouth marketing! Let your friends and family know about your embroidery business, and keep them updated on your progress and any special offers or discounts you may be offering. You never know when someone in your circle might need custom embroidery work, or when they might know someone else who could use your help. Plus, your friends and family can be a great source of support and encouragement as you grow your business.
- Make Business Cards: Business cards are a simple but effective way to make sure potential clients remember you and can easily get in touch. Consider designing cards that showcase your work and include your contact information, social media handles, and website (if you have one). You can also add a unique touch by embroidering a design onto the cards themselves. That way, your business cards will be just as beautifully crafted as your embroidery work!
- Attend Local Craft Fairs: Local craft fairs and events can be a great opportunity to showcase your work and meet potential clients in person. Look for events in your area that are specifically geared towards artists or craftspeople, and consider setting up a booth to display and sell your work. Not only will you get to interact with potential clients and show off your work, but you’ll also get to connect with other creatives and potentially find inspiration for your next project.
- Collaborate with Other Local Businesses: Another way to reach new clients is to collaborate with other local business owners or artists. This could be as simple as cross-promoting each other’s work on social media or offering joint discounts or special offers to your respective followers. By working together, you can expand your reach and potentially attract a whole new group of potential clients. Plus, collaborating with others is a great way to build relationships and support the local community.
- Utilize Online Directories or Marketplaces: There are many online directories and marketplaces specifically designed for artists and craftspeople to showcase their work and reach a wider audience. Consider setting up a profile on one or more of these platforms and sharing your embroidery work to attract potential clients. Some popular options include Etsy, ArtFire, and Folksy.
- Use Email Marketing: Email marketing is a great way to keep in touch with past clients and let them know about new work or special offers. By setting up a newsletter or automated email campaign, you can stay top of mind and make it easy for clients to contact you when they’re in need of custom embroidery work. Plus, email marketing is a cost-effective way to reach a large audience without spending a lot of time or money.
- Reach Out Directly: Don’t be afraid to reach out to potential clients directly and offer your embroidery services. This could mean sending a message to a business owner or event planner who may be interested in custom pieces for their employees or attendees or reaching out to individuals who have shared pictures of their own embroidery work online and expressing your interest in collaborating. This proactive approach can be an effective way to find new clients and build your business.
- Keep Learning and Improving: Finally, it’s important to stay competitive and offer high-quality work to your clients. This means continuously learning and improving your skills as an embroiderer. Consider taking classes or workshops, reading up on new techniques and trends, and experimenting with new materials and designs. By staying up-to-date and offering top-notch work, you’ll be more likely to attract and retain clients for your embroidery business. Plus, the process of learning and improving is rewarding in and of itself, and will help you stay inspired and motivated as you grow your business.
To put it plainly, there isn’t any scarcity of opportunities, that’s something we can promise. The only hurdle is to find out the right opportunities by rigorously putting in marketing efforts. The key is to be consistent in your approach and not let any stone unturned. The above-provided approaches can serve as an inspiration for you to get started with your embroidery business marketing. Embroidery is a vast industry; from embroidery digitizing to 3d puff embroidery, jacket embroidery, logo embroidery, and much more. So, just hold on your ground and keep pushing until you make it through!