To have a strong marketing strategy for your business, you must consider your digital footprint. It’s not enough to just have a website and social media plan. To ensure you’re getting new eyes on your products you can implement a blog content strategy. So here are the steps to follow to create a strong blog content strategy for your business.
1. Understand Your Content Goals
Before you start brainstorming for content ideas, take some time to figure out what goals you would like to accomplish. Here are some goals you can consider when creating your content marketing strategy:
- Awareness: Creating awareness of your product or company to target audiences
- Attract a New Audience: Making content that serves a new audience of potential customers
- Promotion: Promoting your products or company on various sites or in partnership with other parties
This is only the tip of the iceberg when it comes to goals you can accomplish with your blog. You can also add in more goals like interacting with your existing audience, answering widely asked questions, or spreading awareness of topics you’re passionate about. You now can create different types of content that fall into these goals and point you in the right direction.
2. Determine Your Audience
When you start publishing content, you’ll want to determine the audience that will be reading your blog. The type of content you create or the way you write it can differ depending on who is reading it. If you have a service that you want to market to other businesses, you may create B2B content. B2B content can have a different tone of voice or use industry-specific lingo because you know the people reading it are already knowledgeable about your industry. If you are promoting a product to a large audience, you may want to keep your content more general so that it will appeal to many different types of people.
3. Brainstorm and Research Content Ideas
Now that you know the type of people that you want to read your blog and the goals you want to meet, it’s time to brainstorm. Brainstorming content ideas can be the fun part of your blog strategy. If it seems like there are too many ideas to choose from, try breaking them down into the fundamental pillars your business is built on. You may want to focus on showcasing your product, creating lifestyle content, or answering questions your potential clients may have. From there, you can start researching popular topics in your industry.
Many helpful tools can assist you in finding topics to write about. Another strategy is to search for your product or company on a search engine and see what questions come up. You’ll know exactly what your target audience is looking for and can come up with topics based on those inquiries.
4. Content Management
Running a blog is not an easy job. In addition to maintaining the blog website, you also have to do SEO research, come up with topics, and write, edit and publish your content. You may also want to review how the content is doing after the fact to make sure you’re on the right track. If you are already working on a marketing strategy, this can be too much to add to the plate. Instead, consider working with a content management company.
Working with a content management company takes the work off of your shoulders. Content management companies are experts when it comes to blog content and management. They will work with you to make sure that they are creating content that is in line with your company’s vision and goals.
Some content managers may be independent while others work with a large team of writers, editors, and project managers to make sure content is always going out on time. You can adjust your content strategy alongside this team as your business continues to grow. If you’re looking for more information on working with content marketing agencies, check out this helpful resource from Intergrowth.
Creating a strong blog content strategy takes a lot of work. But once you have everything set up, it’s a powerful tool for accumulating new clients and bringing in new revenue streams. From guest posts to your own pieces coming up in popular google searches, you’ll be reaching new audiences and selling more in no time.